PPC Management

According to the “Online Advertising Effectiveness” study by Jupiter Media Matrix, website owners get the best kind of ROI (return on investment) when they employ pay per click placement campaigns than other kinds of online advertising. Each month, more than 200 million people all over the world make use of search engines such as Google, Yahoo, and MSN to search for products to buy online.

The Power of PPC
Pay per click (PPC) campaigns allow you to penetrate into the different kinds of searches happening in your targeted niche industry and directly place your website in front of your clients who are looking for what you are selling. You can choose your own budget as well as identify the price that you’re interested in paying for every sales leads. But the best thing is - you only pay for every click in your website’s ad. You are ensured of receiving the right kinds of customers since you’re only paying for performance.

This is one of the many reasons why major providers of PPC such as Google Adwords and Yahoo Marketing are generating outstanding results. The strategy employed is to invite traffic into your site though keyword bidding. These keywords are based on the products you have. The more precise the keyword is, the better are your chances of obtaining excellent results. It also means spending less on acquiring new sale.

Why We Lead in PPC Management
XyZ Incorporated is the net’s premiere provider of PPC. We take pride of our extensive PPC campaign that will not only propel your website’s traffic and search engine rankings but will also guarantee that highest click-through rate and ROI.
Our PPC Management Services include the following:

Our Services in Finer Detail

Identification of Goals
Before the actual plans are fulfilled, the very first step that should be accomplished is to identify your goals. This is to make sure that ever dollar you spend with us is put to excellent use. What is your main objective? Is PPC for increasing traffic, expanding your customer base, or garnering sales? XyZ Incorporated will adjust according to your needs. If you aren’t sure which of these will be your goals, our PPC experts can give you different sets of evaluation and recommendation.

Research of Keywords
When you have already identified your goals for your PPC campaign, we can now proceed to conducting extensive keyword research. This is actually the most vital step in PPC advertising as search engine marketing is all about keywords and keyword phrases. They determine who will be able to view your ads. With the help of keyword suggestion tools that are the most effective in the market, we can generate the most appropriate keywords for your website. We will also identify how many are searching for them as well as categorizing who are making use of such keywords. 

Copywriting of Ads
Unlike typical copywriting articles, there is a definite character limit for PPC ads. It is your main goal therefore to capture your target market’s attention easily. The competition can be real tough in this part, but you are guaranteed of better exposure through our ad copywriting service. Our writers are adept in their communication skills. They are very creative and highly-skilled when it comes to SEO. They can also produce compelling copies that will surely grab your potential customers’ attention.  

Optimization of the Landing Pages
Landing pages play a key role in generating the right kind of profits for your websites. These are your website’s pages that will compel your customers to buy the product or avail of your services. The URLs are the ones attached to the PPC ad. XyZ’s PPC experts can help you identify which of your webpages can give you the best kind of ROI. We will then relate these pages to the PPC ads.

Analysis of the Competition
Here in XyZ Incorporated, we will analyze how your competitors are making use of search engine marketing. We at XyZ can give you the most comprehensive report of the various trends in the industry as well as the current position of your competitors in the market. We can identify their aggressiveness of climbing into the topmost positions of search results. We will then analyze the actual cost of obtaining such position so we can develop the overall PPC technique and come up with a more workable budget.

Constant PPC Monitoring
PPC experts here in XyZ Incorporated believe that everything doesn’t happen overnight. In fact, it needs constant monitoring of performance before we can safely say that our strategies really worked for your website. Thus, when everything else is already in place, we can proceed with managing your PPC campaigns. We will monitor your progress every day, taking note of the click-through rates or how many individuals are able to fully visit your website. We will also monitor page impressions and any other aspect relating to PPC. We will also be conducting periodic testing of new ads, keywords, and landing pages. This is to constantly keep up with the changing trends dictated by various search engines and by your target customers.

Superior Reporting
We boast of our comprehensive reporting techniques, which include easy-to-understand data. We can feed you with the results of your PPC campaigns in your chosen search engines. We can give you exact figures on the number of clicks done on every ad, the average cost of reach click, the total PPC cost, and your ending rank. All data will be summarized and then compared to the results of the prior months. The comparison results shall be the basis in determining the progress of the PPC campaign.

With the use of sophistical web analysis program, we can also keep track of your conversion rates. We can pinpoint which of the keywords you have chosen are generating the highest revenue.

Back to Sample Writing List

Home