SEO Management (sample 1)

Do you know that more than 93 percent of consumers worldwide make use of search engines to find the products they need? Moreover, websites that are listed in search engines can expect an increase of 55 percent in their online purchases. However, if you are only indexed on the search engine’s 2nd page, chances are, you will loss potential online customers. This is because only one surfer out of 20 will browse to the search engine’s 2nd SERP (search engine result page).

By now, you basically understand why you need your website to be highly optimized. The process of search engine optimization (SEO) involves acquiring strategic positions that will boost your rankings in search engines. This is with the help of targeted and related keywords.

Nevertheless, SEO isn’t a mere keyword search and submission to search engine listings. It entails careful understanding on the procedures and concept behind search engines, such as indexing methodologies, algorithms, and even their crawling process. There is also the need to understand the behavior of your visitors - even more on their preferences.

But do you exactly know how to do all these? Are you willing to give up some of your precious time comprehending the complex world of search engine optimization?

Indeed, if online marketing strategy is what you’re looking for, then settle for a great SEO management service with the only company that can deliver you success. We at XyZ Incorporated believes in a great combination of Web design and Web analysis. But more than that, our processes are based in an “all action-oriented objective” so we can deliver to our clients nothing but the best SEO management there is in the World Wide Web.

What can we offer to you then?

Our Premiere SEO Services
XyZ Incorporated believes in 100 percent ethical SEO practices. We also think of your expenses - that’s why we offer you natural search engine optimization strategies. You can give your website prominence in all major search engines such as Google, Yahoo, and MSN through specialized and cost-effective techniques. There is no need to employ pay per click (PPC) campaigns. The process, specifically known as organic SEO, includes enticing spiders of these search engines to visit your websites with the appropriate usage of site’s structure, webpage submissions, keywords and link development.

We focus on on-page optimization which aims to make your website more attuned with the different algorithms of search engines. Some of our very feasible SEO management processes include the following:

 

We developed various search engine strategies that will not only increase your traffic volume but will also provide your customers with amazing and easy-to-navigate web design and superior-quality contents.

In-depth Discussion of our Services:

Keyword Research
Our SEO specialists can help you identify the different keywords and keyword phrases that will be appropriate to your website. These will be the one that we are going to optimize. We utilize different resources available including world-recognized keyword suggestion tools. We are going to compile hundreds of keywords and keyword phrases. From there, we will research which of them are being searched frequently by your chosen target market.

We can also use the keywords in order to analyze the ongoing trends of the industry and understand better the needs of your target market. You will discover which articles would be more appealing to your targeted audience. Moreover, we can also determine which information or contents you can add to your website. This SEO methodology is very important especially when it comes to your website’s traffic frequency.  

Analysis of Site Design
We can assess all aspects of your website in relation to our very own SEO checklist. We make sure that we test out your graphics, your website’s design, its navigation capability (including all the codes used), the technologies employed, and its overall architecture. This is done to ensure that your website is search-engine-friendly. After all, not all techniques of website developers are very well understood and accepted by most search engines.
Furthermore, we can also give you workable recommendations and practical consultations.

Creation of Site Map
XyZ Incorporated makes sure that it’s not only your homepage that gets indexed but your other web pages as well. That is why we will create a sitemap for you. It will contain all the links of your internal web pages. This will make it easier for search engine spiders to crawl your website and index these pages.

Directory Submission
If your website is not included in major directories, especially on DMOZ (Open Directory Project), we can patch up this for you. We have a list of the best free online directories there is. We can recommend the appropriate category for each of your web pages as well as develop its title and description, which will include your targeted keywords or keyword phrases.

Copywriting
XyZ Incorporated understands that in the World Wide Web, content is king. Our well-knowledgeable, resourceful, and creative copywriters can create copies that are totally unique from others. We can integrate researched and highly-definitive keywords to your articles. Not only this, your article’s keywords are calculated in ratio to the content’s density. This is done so that it will not result to keyword spamming – which will then result into a well-optimized copy. We can also submit the articles to various syndicated article directories to further maximize your exposure and garner inbound links.
Besides copywriting, we also edit your copies and other aspects of your website. This includes, but not limited to,

Progress Report
We can supply you detailed report of the progress of our SEO methods. The report will contain information of your website’s traffic, your current ranking, as well as conversion rates. We can also customize our report in order for it to fit your current needs. This report will not only help us grasp the effectiveness of our methods but will also be useful in ROI (Return on Investment) analysis.

By nature, man settles for the very first answer they see. XyZ Incorporated is the way to go if you want to occupy the first page of SERP on major search engines. We can apply superior SEO techniques without breaking your bank.

_______________________________________________________

 

PPC Management (sample 2)

According to the “Online Advertising Effectiveness” study by Jupiter Media Matrix, website owners get the best kind of ROI (return on investment) when they employ pay per click placement campaigns than other kinds of online advertising. Each month, more than 200 million people all over the world make use of search engines such as Google, Yahoo, and MSN to search for products to buy online.

The Power of PPC
Pay per click (PPC) campaigns allow you to penetrate into the different kinds of searches happening in your targeted niche industry and directly place your website in front of your clients who are looking for what you are selling. You can choose your own budget as well as identify the price that you’re interested in paying for every sales leads. But the best thing is - you only pay for every click in your website’s ad. You are ensured of receiving the right kinds of customers since you’re only paying for performance.

This is one of the many reasons why major providers of PPC such as Google Adwords and Yahoo Marketing are generating outstanding results. The strategy employed is to invite traffic into your site though keyword bidding. These keywords are based on the products you have. The more precise the keyword is, the better are your chances of obtaining excellent results. It also means spending less on acquiring new sale.

 

Why We Lead in PPC Management
XyZ Incorporated is the net’s premiere provider of PPC. We take pride of our extensive PPC campaign that will not only propel your website’s traffic and search engine rankings but will also guarantee that highest click-through rate and ROI.
Our PPC Management Services include the following:

Our Services in Finer Detail

Identification of Goals
Before the actual plans are fulfilled, the very first step that should be accomplished is to identify your goals. This is to make sure that ever dollar you spend with us is put to excellent use. What is your main objective? Is PPC for increasing traffic, expanding your customer base, or garnering sales? XyZ Incorporated will adjust according to your needs. If you aren’t sure which of these will be your goals, our PPC experts can give you different sets of evaluation and recommendation.

Research of Keywords
When you have already identified your goals for your PPC campaign, we can now proceed to conducting extensive keyword research. This is actually the most vital step in PPC advertising as search engine marketing is all about keywords and keyword phrases. They determine who will be able to view your ads. With the help of keyword suggestion tools that are the most effective in the market, we can generate the most appropriate keywords for your website. We will also identify how many are searching for them as well as categorizing who are making use of such keywords. 

 

Copywriting of Ads
Unlike typical copywriting articles, there is a definite character limit for PPC ads. It is your main goal therefore to capture your target market’s attention easily. The competition can be real tough in this part, but you are guaranteed of better exposure through our ad copywriting service. Our writers are adept in their communication skills. They are very creative and highly-skilled when it comes to SEO. They can also produce compelling copies that will surely grab your potential customers’ attention.  

 

Optimization of the Landing Pages
Landing pages play a key role in generating the right kind of profits for your websites. These are your website’s pages that will compel your customers to buy the product or avail of your services. The URLs are the ones attached to the PPC ad. XyZ’s PPC experts can help you identify which of your webpages can give you the best kind of ROI. We will then relate these pages to the PPC ads.

 

Analysis of the Competition
Here in XyZ Incorporated, we will analyze how your competitors are making use of search engine marketing. We at XyZ can give you the most comprehensive report of the various trends in the industry as well as the current position of your competitors in the market. We can identify their aggressiveness of climbing into the topmost positions of search results. We will then analyze the actual cost of obtaining such position so we can develop the overall PPC technique and come up with a more workable budget.

 

Constant PPC Monitoring
PPC experts here in XyZ Incorporated believe that everything doesn’t happen overnight. In fact, it needs constant monitoring of performance before we can safely say that our strategies really worked for your website. Thus, when everything else is already in place, we can proceed with managing your PPC campaigns. We will monitor your progress every day, taking note of the click-through rates or how many individuals are able to fully visit your website. We will also monitor page impressions and any other aspect relating to PPC. We will also be conducting periodic testing of new ads, keywords, and landing pages. This is to constantly keep up with the changing trends dictated by various search engines and by your target customers.

 

Superior Reporting
We boast of our comprehensive reporting techniques, which include easy-to-understand data. We can feed you with the results of your PPC campaigns in your chosen search engines. We can give you exact figures on the number of clicks done on every ad, the average cost of reach click, the total PPC cost, and your ending rank. All data will be summarized and then compared to the results of the prior months. The comparison results shall be the basis in determining the progress of the PPC campaign.

With the use of sophistical web analysis program, we can also keep track of your conversion rates. We can pinpoint which of the keywords you have chosen are generating the highest revenue.

 

Tutorials for Website Owners
We believe in empowering website owners by allowing them to understand the nature of PPC advertising. After all, the ultimate decision with regards to PPC’s aspects rest on your hands. As for us, we can educate you on how to

Back to Sample Writing List

Home