Web Hosting: How It Can Help Your E-mail Marketing Campaign
You have come up with an eye-catching and very creative e-mail that you are sure to capture more leads and generate more sales. You have a database of half a million e-mail addresses that you want to send out to. You have a mass mailing program that you can use. Lastly, you are connected to a high-speed Internet access at home or in the office. You have everything you need for an e-mail marketing campaign, right?
Wrong!!!
As you sit and start sending out your campaign, you will find out that you are still unable to send to all of your target recipients without hitting a barrier or a limitation either on the part of your e-mail provider or your ISP (Internet service provider). Surely, you cannot compose half a million new e-mails and send them out within a reasonable period of time. Other people would tell you to use Google’s e-mail servers to send out your e-mails, but that would mean setting up a lot of Google mail addresses and manually running your mass mailer.
Here is where web hosting comes in. People might think that web hosting is all about putting up websites and having an online home for your files, but it actually encompasses everything you need to do online. It helps you send out an e-mail campaign to a particularly voluminous list.
With the help of web hosting companies like JustHost.com, you can get your domain name and server access. You can even ask your web hosting provider to set up Qmail, Sendmail, and other necessary applications that you will need, so your domain would have mailing capabilities. You can now send all your e-mails at literally one click of the button. Not only that, you can go to the server side and do the mailing there. It helps you save money you would have spent on a mass mailing program.
Since e-mail marketing is mostly about letting people know about your products, services, and your company, it helps to have your e-mail address bear the name of your company, such as you@yourcompany.com, not of Gmail or Yahoo. This way, branding becomes easier.
Also, with all the scams going on in the Internet today, having a specific web host that your potential prospects can verify and a website that they can visit would add a degree of credibility to your e-mail campaign.
Lastly, having a web host and a website can also help you spread the word. People who receive your e-mail with your website link in the content can check out your page to learn more about your products and services. If they like it, they have the option to bookmark it for future reference. After all, your e-mails cannot be bookmarked. Rather, your e-mail campaign should only serve as an invitation for your target recipients to come and visit your website, while the latter acts both as your catalogue and as your online store.
In sum, availing of web hosting services can help your e-mail marketing campaign in four ways:
1. Provides ease and convenience in executing the e-mail campaign by providing you all the necessary tools you need.
2. Allows you to have better branding for your products or services.
3. Highlights your credibility as a legitimate provider of products or services.
4. Augments your campaign by making it easier for your target recipients to follow-through with your e-mails.
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