Articles

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

It used to be that a company’s online marketing efforts consist of having a Web page, sending out e-mails, and advertising on high-traffic sites. However, in this age of social networking sites – like Facebook, Twitter and MySpace – these efforts are no longer enough!

Social networking sites have allowed businesses big and small to be more interactive in the way they present their companies, brands, products, and services. Online marketing has ceased to be a one-way street where the businesses do all the talking and hope that their potential customers listen and try out their goods and services. Interactivity has become the key feature of online marketing on social networking sites.

(more…)

backlinks

Most ordinary Internet users have encountered a link. That blue thing that they see on blogs, Web sites, Facebook accounts, even on YouTube. Just about every page of the Web has it. And when these links point to your Web site, they are called your site’s backlinks.

Backlinks, or inbound links, are incoming links to a certain Web site or page that does not originate on that particular site. Put simply, it is a link from another site that points back to your own site. If you have a Web site, pray hard that you get a lot of backlinks, as they are the only way people will get to visit your site without you telling them personally that your site exists.

(more…)

Backlinks quite simply are inbound links from other sites that point directly to your Web site or page. And while backlinks are that simple to define, they carry an important role to improving your Web site’s or page’s PageRank.

The page rank is a numerical indicator or gauge of the importance or popularity of a particular Web page or Web site on the Internet. This means that the more popular the page or the site is, the higher the PageRank is.

Although the algorithms used by search engines like Google, Yahoo and MSN are top secret, it is generally accepted that PageRank is one of the more important considerations in these engines’ ranking schemes. Conversely, the more popular your page gets and the higher PageRank you have, the higher you rank on search results.

(more…)

IPhone OS 3.0

iPhone has touted it as the next generation of the world’s most advanced operating system. On March 17, Apple gave the world a preview of the iPhone 3.0 OS.

The new OS promises to bring 100 new features to iPhones worldwide, including the following:

- the ability to search or “spotlight” the whole phone
- cut, copy and paste functions, even between apps
-you can also send photos, contacts, audio files and location via multimedia messaging
- read and compose SMS and e-mail in landscape orientation

All these are just the official ones. Unsurprisingly, various blogs and tech journals have come out with their own versions of what features would be included in the new 100 list. Some are unimaginative, while others say that the new iPhone 3.0 would enable you to use your iPhone to predict when the Second Coming would take place.

(more…)

Recent years have seen the rise of broadband, the capability of connecting to the Internet at connection speeds of more than 200 kilobits per second, or 1.5 megabits per second (depending on who you ask, the required speeds for broadband vary).

Apart from the faster connections, however, the advent of broadband did away with the tedious task of calling your ISP, waiting for an open line, and logging in before you could surf. Now, you only have to power on your computer and you’re instantly connected. And it has been met with widespread, and even increasing, acceptance. By February 2004, 48 million American homes already had broadband connection at home, representing around 24% of American adults, and signifying a 60% increase in adoption rates from a year earlier. You can only imagine what the adoption rates are currently at.

(more…)

From how I see it, 2009 will be the year of video advertising, but it may not be YouTube’s year at all.

Recent reports have related about the rise of Hulu, which is significant for two reasons. One is that Hulu seems to be getting better reception nowadays and is said to be getting people off YouTube into its own domain.

(more…)

YouTube is one of my guilty pleasures. I have a confession to make. Netflix does not do it for me, and somehow my brick and mortar video rentals have tapered off last year, thanks partly to these videos:

(more…)