The path leading toward profitable growth online is, apparently, thick with mosses of false impressions – others would call them “dangerous half-truths.” With a “Yes, but…” approach, let us count the ways that might prove to be our own undoings (according to management and strategy experts):

The “First-Mover Advantage”
In Internet business, first-mover status is a shaky ground on which to rests strategy. There is called ‘the limits of preemption’ where later entrants can persuade buyers to switch by offering better products and services. If the market is insufficiently ordered, the first entrant may be too early. When “launchers” try either to expressly manipulate the standard or monopolize, potential users likely will resist getting trapped.

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