Vital to the success of your online business is choosing the right e-commerce shopping cart. The world of e-commerce has its share of confusing and daunting aspects. For one, shopping carts are perceived to take care of the whole financial transaction – but, apparently, not at all.
With so many shopping cart software packages advertised on the internet all claiming to have the best superior product, choosing is difficult. There is that nagging question: Why do online shoppers abandon their carts at some point in the process?
If you want to learn more about e-commerce, this guide will explain the points you should consider before purchasing a cart.
1. The cost of the package
Invest on shopping cart software that meets your specific needs. A good software package will cost you some $US250 – $300. Any cost beyond that range should include superb features. As you anticipate your business to expand or diversify, shell out a little more by incorporating advanced shopping cart features. Be wary of shopping cart programs that are so that complex you would need to hire somebody else to assist in the implementation. Still, many web host providers like JustHost.com, offer shopping cart and ecommerce system that caters to your business needs.
2. Check the “back-end” aspects
Know that the payment gateway service manages the requests and transmits the same to appropriate financial networks, to include the online merchant account with your preferred bank. Most, if not all, programs now integrate basic functions of a shopping cart with a merchant account and payment gateway. It is recommended that you opt for one where your sales are paid by way of check or via direct deposit.
3. Check your hosting service support capability
Remote hosting does your business good because you can save on bandwidth charges – especially if your products are soft goods and delivered online. Make sure that your web host guarantees you fast implementation, secure connection, and constant monitoring of service. Know also that shopping cart scripts are written in various coding formats such as PERL, ASP, PHP, among many others. Perl 5 is now very well integrated to reliable web hosts.