The Hazards of Changing Domains and URLS

 domain name and URL
You can cite plenty of reasons why you want to change the domain name of your website. It could be that the domain name contains a more generic keyword, and you hope to make it more personal by using the business name. It is also possible you want to institute a total makeover, and you begin by doing something into your URLs. Another plausible reason is you simply do not appreciate the domain anymore.

Changing URLs and domains is actually easier said than done. In fact, it carries several issues that you need to seriously consider before you try to do something about them.

The Downsides
Search engines, most especially Google, prefer aged domains. The fact that they have been around for years only means that the owner is a serious online businessman, is real, and has proven himself relevant to the keywords he has chosen. Old domain names also signify that the website is helpful and / or is applicable to several Internet users.

Old domains find it much easier to penetrate search engines, especially if there are new URLs created. They also tend to appear at the first, second, and third SERPs (search engine result page).

When you change your domain, there is a huge possibility you will no longer enjoy this privilege. Search engines are very blunt. If your domain is new, your website will be treated as a beginner entrant to the World Wide Web. It will take some time to have newer pages indexed. Most of the time, you may not even find your business URL in the top five page-search results.

If you are trying to increase your global reach, you know that this is going to be bad for you.

Another potential problem will be the links. Considering your old domain has been around for years, there could be multitudes of inbound links, which, unfortunately, you cannot carry over to your new URL. This can have a profound effect to your search engine rankings as links going to your website are significant to getting a good page rank.

Creating redirects is also not easy. You may have to rely on the expertise of people who are into HTML coding and PHP programming. The most common remedial steps when applying redirects include the following:

  • First, you need to send special instructions to the search engines, which are called 301. This means when someone clicks on your old URL, he or she will be redirected to the new one.
  • Second, you have to manually inform your visitors to delete the old URLs in their bookmarks and use the newer ones.

These processes can be such a hassle. If the redirects are not done right, this can result to search engine and user issues. The latter may find themselves opening a page that reads “Content Not Found.” They may be forced to look for the information they need elsewhere, such as to your competitors. Dead links can also pull down the value of your webpages in search engines. Unless you can correct these inactive links, it will be difficult for you to gain a better page rank for your new domain.

If branding is your main reason of why you are changing your domain, you are better off with creating a blog and have it included among your webpages.

Who Says SEO Is Dead?

Who Says SEO Is Dead

When it comes to search engine optimization, or SEO, you may have heard the criticism that any Web site could be number one if you pick a keyword that is obscure enough. There are also a lot of criticisms that say that SEO is not effective in putting your Web site in a higher search engine ranking and in bringing in sales and customers to your site; that everything is just based on pure luck.

What adds to the confusion are companies and services that claim to be able to put your site on the first page or top spot of any search engine for any keyword you specify and then they use black hat techniques composed of deceitful and underhanded tactics to put you on top only as long as you keep paying them. Once you have stopped paying, your rankings fall, sometimes it becomes worse off than when you started. What is more, these black hat techniques can prove to be a bane to your ranking because search engines are very dynamic and are constantly updated and be able to detect these sooner or later. There is always the possibility that your site would be banned for using these techniques.

Over the years, people have come out with pronouncements that SEO is dead. They claim that you cannot influence how your sites would be ranked by search engines with its algorithms being constantly updated. Additionally, they say that SEO companies are just guessing at how search engines rank sites because these algorithms are closely guarded secrets in the first place.

The truth of the matter is that SEO works. It is not dead. It is not an art, but a science. SEO companies and experts have made educated guesses and made changes to Web sites that have seen better rankings than when left alone. The process is very much like how scientists and academics have their own theories and they do experiments to test it out. SEO experts and scientists strive to prove causality between one process and its results.

Done right, SEO can help your site get good rankings on keywords that are used by your customers and potential buyers. What this entails is that, like other marketing initiatives, you should know who your customers are in order to find the keywords that would give you the most benefits. More than this, you should also know the various techniques of SEO and how to execute them. This includes learning how to implement white hat techniques like on page optimization, off-page SEO, link building, creating better content that is both SEO-friendly and natural sounding. Over and again, companies that implement these techniques have reaped rewards after rewards.

Critics could easily dismiss it as fluff and nothing but putting in a good word for a dying man. A look at how real world companies approach their SEO, however, proves another point. In June 2009, Forbes Magazine released its study of Ad Effectiveness. The Magazine found that:

  • SEO, along with e-mail and newsletter marketing remains to be the most popular form of e-marketing among senior marketing executives.
  • 48% of these executives said that SEO was most effective in generating sales and conversions.
  • 92% of marketing executives will keep their existing SEO budgets or increase it within the succeeding six months.

What these marketers are saying is that SEO is effecting at not only putting your site where your customers are, but it works so well that they are willing to bet their money and keep on spending for it.

Technology Trends in 2010

eReaders and eBook Players

eReaders and eBook Players

The year 2009 was witness to the rise and fall of technology and gadget trends. It was characterized by intensified video gaming blow outs, a new approach to mobile phone use and computer portability, and an endless quest to create better and more advanced gizmos.

As the New Year unfolds, video game expert and technology analyst Scott Steinberg unveils at Digitaltrends.com a sneak peek on the "what’s what" in technology for 2010.

1. The year 2010 may be the time for eReaders and eBook Players — digital tablets designed to simulate the customary reading-on-paper experience — to come into their own. Expected innovations in 2010 include selections powered by Android OS, more affordable models and full-color eReaders with touch screen and wireless 3G support.

2. Smartphones will continue to shine in 2010, but with added surprises. Android-run and Windows Mobile-powered smartphones will create an established market. Cell phones will likely be run by applications that offer more power and flexibility, allowing these devices to evolve and potentially replace laptops. Adapting to lifestyles, Smartphones will be must-haves in 2010, and Google’s Nexus One Smartphone is to watch out for.

3D TV

3D TV

3. The household names in television manufacturing are keen at beginning a new era of TV viewership. Shops filled with a display of cutting-edge three-dimensional TVs, as well as Blu-ray players that power 3D flicks, will be anything but extraordinary in 2010.

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2009′s Top 10 Moneymakers (USA Edition)

Google's Founders: Larry Page and Sergey Brin

Google Founders: Larry Page and Sergey Brin

The year 2009 underscored an enormous economic meltdown that brought many United States businesses to their knees. But for some of America’s most famous moneymakers, the year brought enormous luck and vast gains. America’s top 25 stock gainers — composed of large stakeholders in publicly traded companies — made a combined $81.5 billion in 2009, Forbes.com reports.

Check out Forbes’ esteemed list of the ten biggest gainers in 2009:

  1. The founder of Google, Inc., Larry Page raked in a whooping $8.4 billion between January and mid-December 2009. At 36, Mr. Page is ranked as the 26th billionaire in the world and the 11th wealthiest person in the United States. Technology stocks are enjoying broad boost with the economic rebooting, according to Forbes. As such, Google made a rise of 90% since January 2009.
  2. Sergey Brin, the Russian-born American co-founder of Google, Inc. gained $8.2 billion in 2009. The 36-year old Internet titan gets a rebound after losing $11.7 billion in 2008 amid the collapse of Internet companies’ shares.
  3. Oracle Corporation and NetSuite gave 65-year-old founder Larry Ellison a $7.9 billion gain in 2009. He made it to fourth spot of Forbes’ list of richest persons as of September 30, 2009.
  4. Microsoft magnate Bill Gates generated $7.6 billion in 2009. The computer software company he founded with Paul Allen consistently places him on the list of the world’s richest. Over half of Mr. Gates’ fortune, however, is held outside of Microsoft. At 54, Mr. Gates grabbed the top spot overall as the wealthiest person in 2009.
  5. At barely 46 years old, Jeffrey Bezos has made Amazon a household name. The online retail company gained $7.3 billion in 2009 amid a 175% surge during the past 12 months. Amazon’s shares hit an all-time high in early December 2009.

    Microsoft's CEO - Steve Ballmer

    Microsoft’s CEO – Steve Ballmer

  6. In 2009, Steven Ballmer had $4.4 billion in gains based on stock options as Microsoft shares rose 55%. The 54-year-old billionaire derived his fortune as CEO of Microsoft, of which he was neither a founder nor a relative of a founder. In 2008, Mr. Ballmer was 43rd richest person in the world, with an estimated wealth of $11 billion.
  7. With shares of Las Vegas Sands Corp. climbing 1000% since March 2009, CEO Sheldon Adelson raked in $3.9 billion. Mr. Adelson’s stake plunged $24 billion in 2008 amid the recession that battered gaming industry, which made him the biggest loser in 2008. Las Vegas Sands is parent company to Venetian Macao Limited, which operates The Sands Expo and Convention Center and The Venetian Resort Hotel Casino.
  8. Enterprise Products Partners and Enterprise GP Holdings co-founder, chairman and majority shareholder Dan Duncan gained $3.9 billion in 2009. At 76, the energy mogul became the wealthiest person in Houston and the 3rd richest person in Texas as of 2007.
  9. Another Google, Inc. titan, Eric Schmidt, made $2.7 billion, with his shares soaring 90% since January 2009. Like Microsoft’s Ballmer, 54-year-old Schmidt’s wealth is generated from stock options he received as chairman and CEO of Google, and not as its founder or its founder’s relative. In 2006, Mr. Schmidt was ranked 129th in Forbes’ "World’s Richest People" list, with an estimated fortune valued at $6.2 billion.
  10. Sixty three-year-old Harold Hamm gained $2.7 billion in 2009, thanks to Continental Resources’ 100% surge amid a recovery in energy prices. The energy company’s earnings, however, are still at a 50% low, compared to its overall income in July 2008.

    Is Online Dating Exciting?!!!

    The Online Dating Scene

    The Online Dating Scene

    The online dating scene is very much alive, proof positive that the Internet is really mirroring real life.

    If you are trying to find love online, you are certainly not alone. According to statistics published by Jupiter Research, around three million people used and paid online dating sites and services in 2003, spending more than $200 million in the first half of that year alone. Meanwhile, Online Dating Magazine says that 120,000 couples who met online are married each year. That is how the online dating scene improved the way people connect.

    Online dating may be an exciting forum to meet new people for both friendship and love. It takes the traditional personals to the Web, making it a lot easier for one person to find someone. What is more, you do not have to go through a lot of useless ads to find the one you are looking for. Using the site’s search function, one can easily look for a mate by filtering out various choices on the basis of their gender, age, educational attainment, the color of their eyes, and even their income among other factors.

    There are also some specialized dating services now that cater to people belonging in similar groups. People of the same religion, homosexuals, singles, teens, among other groups have their own specialized dating sites, while there are also a site that explicitly advertises meeting up for sex.

    Once a searcher gets his or her shortlist of matches, the communication begins. Depending on the dating site, this usually means an exchange of messages, or if both are online, an online chat. From there, it is up to both parties how long they want to correspond and if they want to meet up.

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    How to Protect Your Privacy Online

    How to Protect Your Privacy Online

    A lot has been said about your privacy online. More and more people are getting victims of phishers, scammers, and identity thieves in a range of privacy violations  – from getting embarrassing status updates put up on their social networking sites, to downright criminal acts like unauthorized use of credit cards and money stolen from the victims’ Paypal or online bank accounts.

    Here are the top 5 ways to protect your privacy online.

    1. It is not limited to social media networks.
    When talking about online privacy, social media sites like Facebook and MySpace immediately come to mind. While they are the most prevalent sites that identity thefts and other cyber criminals use to carry out their crimes, they are not the ONLY sites. You could get in trouble using e-mail, backing up your files online, or even through searching.

    This is not to say that you should go lax with your privacy on social media sites, it is just the opposite: you should safeguard the personal information you have on your social media sites because they could be used for other sites as well.

    To do this, you should use the site’s privacy option, which effectively makes your profiles invisible to people who are outside your contacts list. You be careful on adding people to your contacts list as well. If a stranger asks you to add him or her to your contacts list, think very carefully before you click that approve button.

    Further, you should not post private information online, or information that would tell people where you would be at a particular day and time. Nor should you post pictures, blogs, and other content that may be deemed offensive, racist or reveals too much about you or your life that it could be used against you at some later time.

    Lastly, do not share personal information online. This includes that of your friends. There may be sites that ask you to refer a page to a friend, and if you like their page, chances are you will input not only your name and contact details, but your friends’ as well. When asked to sign up with your e-mail address, you might want to create a new one for use on these sites, protecting your primary e-mail address.

    2. E-mail is not secure.
    A lot of people think that they can pour out their most private thoughts on an e-mail to their friends, but remember, e-mails are not secure. Aside from the rare mishaps of sending your e-mail to the wrong person, or –horrors!– to the general office address that carbon copies every single person you work with, there are also other people who can eavesdrop on the contents of your e-mails and even have the access to change its contents.

    Remember that an e-mail message goes through several servers before getting delivered to your recipient. At each stop, there are people who could view your e-mails and read what you wrote.

    To ensure that your sensitive e-mails are protected, encode it with an e-mail privacy program like Pretty Good Privacy or PGP. There are other similar software for you to use.

    3. Everything you do on the Internet is being recorded… and USED.
    If you have ever made a search online, you would notice that suggestions are made when you start typing out your search keywords. Upon closer inspection, you would see that some of these suggestions are for sites that you have visited recently.

    The same goes for searches using the search engine’s own Web site. If you have noticed the ads coming out on the search results, they are likely to be related to what you have searched for.

    Remember that everything you do online is recorded. A desktop search tool like Google Desktop, for example, will record all your searches while a Web-based e-mail provider like Google Mail will chronicle every e-mail you have sent or received. The information they gather would be used for marketing products and services to you.

    4. Beware of browser cookies.
    Browser cookies are like the bread crumbs that Hanzel and Gretel used to find their way back home. These cookies form the body of evidence of your activities online right down to where on the site you visited and how much time you spent on each page. You might want to turn off your browser’s option to accept all cookies and manually approve or deny cookies as necessary and always delete browser cookies after every session.

    You can also use third-party cookie management applications and software like Internet Junkbuster Proxy or interMute.

    5. Your IP is visible.
    Remember that a numeric footprint would identify you everywhere online. By using your IP address, people could track where you are and what ISP you are using. If you use Internet broadband at home, your ISP could also associate your address with your IP.

    If you do not want to be located, for some reason, then go use a different computer in a different location, where you have a different IP or you could use an anonymizer that hides your IP.

    Privacy Risks with Social Networking Sites

    Privacy Risks with Social Networking Sites

    Privacy Risks with Social Networking Sites

    Most of us are under the impression that social networking sites are safe havens for our thoughts, feelings and just about anything that we want to share with our friends, family and contacts. However, one must not forget that whatever you put online is up for the whole world to see, not just your close friends, family or coworker.

    As such, we have seen “scandal” photos taken off people’s MySpace, Facebook and other social networking accounts circulating in the Internet.

    Your best bet, of course, would be to be prudent about what information you make available online. Before you post photographs or blog posts, make sure that it is something that you are comfortable having your mother, spiritual adviser or boss read through your blog post or seeing these photos. If you do not think they will approve, better not post them.

    This goes for relatively tame personal information. If you are planning a party, you might think that posting the details on MySpace is the easiest way to get the word out. You might indicate the time of the party and your home address in the invites.

    On the day of your party, people you do not know show up at your doorstep or someone might obtain that address for other reasons. Make sure that you do not post personal information, such as your home address, mobile number, where you work, where you are going to be, online. This would only help strangers find you.

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    The Influx of Online Jobs

    The Influx of Online Jobs

    The Influx of Online Jobs

    It used to be that you were employed, self-employed or unemployed. It was either you work in an office for someone else, or you had your own business as an entrepreneur, or you stay at home if you are jobless. The influx of online jobs has created another class of workers that does not really fall under these three traditional categories.

    Enter the freelances, the telecommuters, the providers. No matter how they are called, people holding online jobs are increasing by the minute. A quick look at ODesk, one popular site for finding online jobs, would reveal that there are currently more than 350,000 providers signed up to the service, while more than 320,000 online jobs have been posted. The site also boasts of more than $96 million in earnings to date.

    And why not? The benefits are seemingly endless. For businesses, they are able to get top talent for seasonal projects without having to worry about increasing their overhead cost, or rearranging their offices to make room for a new employee. They gain the expertise without the unnecessary expenses. For the online job holder, it means the flexibility and convenience of being able to work where they want, when they want. For some, having an online job means a higher monthly income than holding on to a regular job.

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    The Top 5 Businesses that Create Billionaires

    Reliance Industries Limited - the 2nd largest private sector corporation in the world.

    Reliance Industries Limited - the 2nd largest private sector corporation in the world.


    Everybody wants to be a billionaire. The big question is: How? Forget Ivy League schooling or wishing that you were born rich. Get into these businesses now!

    5. Petrochemicals
    Environmentally damaging or not, oil and petroleum is still the world’s hottest commodity. With most industries and consumers needing it every single day, petrochemical products are in hot demand and there is no indication that the demand will wane soon.

    Asia’s richest man, Mukesh Ambani owes his fortune to petrochemicals.

    IKEA - the largest furniture retailer in the world.

    IKEA - the largest furniture retailer in the world.


    4. Retail
    Even with the economic downturn, people will still need to buy things. That is why retailers are still earning big bucks. Having a good sense of what people want, going with the trends, and offering value for money on your merchandise remain to be a retailer’s biggest challenge. However, if you get it all down to pat and you have built your brand better than your competitors, you are in for a great surprise.

    Ikea’s Ingvar Kamprad is Sweden’s richest man. The 83-year-old is currently worth around $22 billion and runs an empire that spans more than 30 countries. Germany’s richest man, Karl Albrecht also made his billions in retail through his discount supermarket Aldi Sud. Other billionaires in retail: Jim, Christy, Robson Walton of Wal-mart,

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    Social Networking Sites: How It Affects an Individual’s Privacy

    Social Networking Sites: How It Affects an Individual’s PrivacyFacebook’s Privacy Policy as of November 26, 2008

    The success of Facebook in harvesting millions of users in such a short span of time stirred the world with speculations on the effects of social networking sites.

    Social networking sites such as Facebook, Friendster, My Space and Multiply have become popular because they provide venues for individuals to express themselves. Using these sites, users are able to design their pages with graphics, texts, videos and music that convey their thoughts, feelings and beliefs. Through these sites, users connect conveniently with other people from across the globe with whom they may share similar interests.

    With the social networking sites’ emphasis on the individual and on expanding his network, the issue of privacy inevitably raises many eyebrows. The surge of social networking sites also triggered the occurrence of virtual crimes such as identity theft, and unlawful usage of personal information, to name a few. Along with the functional benefits and entertainment brought by these sites, pertinent privacy issues have also been rigging these virtual social circles.

    Social networking sites are assured of privacy protection as provided in the privacy agreement between the user and the site made upon by the former’s registration.

    These sites also have privacy options and settings that users can customize to control who can view their personal information. However, one of the problems of users is that the settings in some social networking sites do not offer enough flexibility. This causes unreliable information protection on the part of the users.

    Facebook, for example, asks for basic personal information upon a new user’s registration. Users are asked to give two kinds of information:

    1. those that the user willfully provides to disclose and display on the site, and
    2. those that the site collects in order for the user to use and interact through the site.

    The first type of information is composed of personal details that users choose to share such as interests, telephone number, occupation etc. The second type is simply the pertinent registration details such as name and email address. The same information and privacy policies are observed in the use of MySpace, Tagged, and Friendster.

    However, another website, QMPeople.com, features a different set of policies from that of these mainstream social networking sites. QMPeople.com allows its users more flexibility in their information input. This makes users feel safer in meeting and interacting with other QMPeople users all over the world. This site provides privacy features that users can fully enjoy without worrying of the possible risks of disclosing information online.

    Another major privacy concern of social networking site is that they cannot possibly control what users can say to their fellow users. At this time and age when economy and technology, among other factors, fuel people to be more and more aggressive in attaining higher goals, even the technology of the internet is used for monetary gain and other personal intents.

    Yet in the cases of legal separation or divorce, information such as photos and wall posts gleaned from social networking sites can be used in the court room as evidences. Thus, the general rule of caution is imperative in the use of any social networking site.