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backlinks

Most ordinary Internet users have encountered a link. That blue thing that they see on blogs, Web sites, Facebook accounts, even on YouTube. Just about every page of the Web has it. And when these links point to your Web site, they are called your site’s backlinks.

Backlinks, or inbound links, are incoming links to a certain Web site or page that does not originate on that particular site. Put simply, it is a link from another site that points back to your own site. If you have a Web site, pray hard that you get a lot of backlinks, as they are the only way people will get to visit your site without you telling them personally that your site exists.

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Backlinks quite simply are inbound links from other sites that point directly to your Web site or page. And while backlinks are that simple to define, they carry an important role to improving your Web site’s or page’s PageRank.

The page rank is a numerical indicator or gauge of the importance or popularity of a particular Web page or Web site on the Internet. This means that the more popular the page or the site is, the higher the PageRank is.

Although the algorithms used by search engines like Google, Yahoo and MSN are top secret, it is generally accepted that PageRank is one of the more important considerations in these engines’ ranking schemes. Conversely, the more popular your page gets and the higher PageRank you have, the higher you rank on search results.

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Search engines do not publish the algorithms they use, so there is no sure way of determining how exactly they rank pages. It is, however, common knowledge that backlinks play a vital role in ranking high in your targeted search results.

Backlinks or inbound links are incoming links from other Web sites that point to your Web site. More than telling other people that your site exists, backlinks have been proven valuable in the area of search engine optimization as they are known indicators of your site’s popularity, which is a determining factor of your site’s PageRank. The PageRank, in turn, is one of the more important considerations that search engine algorithms take into consideration when ranking your site.

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