Category Archives: Search Engines

TheFinestWriter.com now a Certified Diamond Level Expert Author

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We’re proud to announce that TheFinestWriter.com is now a Certified Diamond Level Expert Author. We’re now one of the Top 1% – out of more than 416,000 expert authors in EzineArticles.

This means that all our submitted articles are written with great expertise and are of top-notch quality, with no grammatical and spelling errors. Aside from all our content’s superiority, we attribute this achievement to our articles’ uniqueness and originality.

With just 30 published articles (and counting), we’re one of the so-called “Most Elite Members“. This translates to more respect among members and readers of EzineArticles.

EzineArticles is very strict with their Diamond Level requirements. Some of them include the following (source):

  • True expertise in your field
  • A minimum of 10 live articles
  • 100% complete and clean account profile
  • Zero or minimal article rejections on your account as a whole (including alternate authors)
  • Articles 100% unique and exclusive to you
  • Content is transparent for easy digestion and understanding
  • Quality delivered continuously throughout
  • Each landing page URL in an article matches the content of the article and delivers a positive end user experience

You can read all our published content here:

Google’s Tribute to the Discovery of X-ray

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Google paid tribute today for the 115th year of X-ray.

The Google Doodle with an x-ray film.

google-xray-homepage

When you click the Doodle, it will redirect you to the “X-rays” result page.

xray google results

Google Doodle’s official image.

The Hazards of Changing Domains and URLS

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 domain name and URL
You can cite plenty of reasons why you want to change the domain name of your website. It could be that the domain name contains a more generic keyword, and you hope to make it more personal by using the business name. It is also possible you want to institute a total makeover, and you begin by doing something into your URLs. Another plausible reason is you simply do not appreciate the domain anymore.

Changing URLs and domains is actually easier said than done. In fact, it carries several issues that you need to seriously consider before you try to do something about them.

The Downsides
Search engines, most especially Google, prefer aged domains. The fact that they have been around for years only means that the owner is a serious online businessman, is real, and has proven himself relevant to the keywords he has chosen. Old domain names also signify that the website is helpful and / or is applicable to several Internet users.

Old domains find it much easier to penetrate search engines, especially if there are new URLs created. They also tend to appear at the first, second, and third SERPs (search engine result page).

When you change your domain, there is a huge possibility you will no longer enjoy this privilege. Search engines are very blunt. If your domain is new, your website will be treated as a beginner entrant to the World Wide Web. It will take some time to have newer pages indexed. Most of the time, you may not even find your business URL in the top five page-search results.

If you are trying to increase your global reach, you know that this is going to be bad for you.

Another potential problem will be the links. Considering your old domain has been around for years, there could be multitudes of inbound links, which, unfortunately, you cannot carry over to your new URL. This can have a profound effect to your search engine rankings as links going to your website are significant to getting a good page rank.

Creating redirects is also not easy. You may have to rely on the expertise of people who are into HTML coding and PHP programming. The most common remedial steps when applying redirects include the following:

  • First, you need to send special instructions to the search engines, which are called 301. This means when someone clicks on your old URL, he or she will be redirected to the new one.
  • Second, you have to manually inform your visitors to delete the old URLs in their bookmarks and use the newer ones.

These processes can be such a hassle. If the redirects are not done right, this can result to search engine and user issues. The latter may find themselves opening a page that reads “Content Not Found.” They may be forced to look for the information they need elsewhere, such as to your competitors. Dead links can also pull down the value of your webpages in search engines. Unless you can correct these inactive links, it will be difficult for you to gain a better page rank for your new domain.

If branding is your main reason of why you are changing your domain, you are better off with creating a blog and have it included among your webpages.

Google’s Top 5 Benefits for Business Owners

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business card template

The mega search engine Google is used not only by Internet searchers but also by business owners. In fact, it serves millions of advertisers and enterprises all over the world every day. The secret: it is business friendly. Here are the top five benefits of Google for business owners:

  1. Ease of Use of Applications
    Virtually all business owners do not have to build anything from scratch. The applications do not require additional use of hardware or creation of another program. However, developers can modify the codes through the developer tools and resources available at http://code.google.com/intl/en/.

    The website also promotes “one account for all applications.” Upon signing, the business owner can immediately take advantage of all the tools and resources developed by Google employees themselves. Users of Lotus Notes and Microsoft Exchange can switch to Google Applications in very simple steps.

  2. Desktop on the Go
    Google encourages everyone to be as mobile as possible. Thus, it is easier to build network connections, stay in contact with employees even when on the road, and promote telecommuting that reduces business overhead costs.

    The website has applications that are very similar to those found in desktops. An example is Google Docs, which works like Microsoft Word. Other applications include Google Spreadsheet and Google Calendar.

    Plenty of tools can also be accessible through the mobile phone. Gmail, its e-mail client, can be synced in with Blackberry’s Enterprise Server and accessed through any type of Internet-capable mobile phones.

  3. Collaboration
    Google promotes collaboration among employees, business owners, and partners. Business owners can set up and share scheduled meetings and appointments, as well as documents and spreadsheets, via Google Calendar, Docs, and Spreadsheet respectively. Google Groups permit everyone to communicate more openly and upload public files such as documents and images.

    One can purchase a business account for $50 per year and make use of 10GB site storage. All chosen employees can have 500MB. There is also a shared storage for more private videos in Google Video. Google Talk allows video conferencing.

  4. Marketing
    Google provides several money-making opportunities for business owners. Google AdSense allows them to monetize their blogs while Google Adwords permits one to bring the business to the search results pages, while the keyword suggestion tool helps business owners find the best keywords to use.

    Google Analytics, one of the best search engine optimization (SEO) tools so far, is free to use and can be added into any website. This can provide valuable marketing information such as number of unique visitors, pages visited, and keywords used for searching. Business ads can be customized based on the desired geographical location. It also encourages local listing.

    The search engine has Google Finance that allows any stockholder to monitor the market on a real-time basis. It has applications such as Portfolios, Stock Screener, and Google Domestic Trends.

  5. Uptime
    Virtually all applications of Google are available 24 hours a day, 7 days a week. The website also has plenty of contact details, from e-mail addresses to phone numbers, for anyone who needs additional technical and customer support.

5 Rules of Effective Blogging

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blog 101 There are a lot of reasons why you should blog. Topping the list is the ability to earn income out of it through product reviews, text link advertising, and Google AdSense. Depending on your knowledge on the subject, you can be tapped as one of the resource persons. A lot of bloggers become motivational speakers and even authors of high-selling books.

These people who find success in blogging are one of a kind, since most will just vanish into oblivion. The former are those who have followed the basic yet effective rules of blogging, which are the following:

  1. Focus on content
    Some readers will not really mind the layout of your blog, provided that you can provide them with content. Now, it is important that you know what this content means. It means substantial, accurate, and fresh information. Do not steal other people’s work. If you cannot avoid quoting them, make sure that you can add some references. Research newer data. You want them to keep coming back to your blog because they always learn something that is totally unheard of or seldom discussed.

    If you do not know where to look for them or you want to be more inspired, you can read blogs and websites from mentors or experts in the field. You can also read magazines, books, and journals. You can just let your imagination and inquisitiveness come up with a new topic to talk about.

  2. Avoid “read more”
    As much as possible, you should avoid letting them read more of the blog post by clicking on “read more.” You have to remember that your readers do not really like to follow a lot of commands when they visit your blog. It is like getting invited into someone else’s home. You do not like to be instructed on what you should do, do you? You want to create a more succinct blog post for your audience.

  3. Put them in the right categories
    Classify all your entries, even the most personal ones. Not all readers will be interested in knowing about your travels but may want to read what your take is on search engine optimization. It does not matter if a single post will belong to several categories. The most important thing is you can add some sense of organization into your blog.

  4. Diversify your blog
    Even the most famous bloggers in the world are fond of adding pictures, videos, and podcasts into their blog. They let a web designer (or sometimes themselves) spend time developing the most effective and niche-related layout. They produce buttons and icons that readers can use and attach to their own blogs and websites. They provide great downloadable resources such as e-books, reports, and software. They also share links from websites whose information, they think, will be truly helpful to their readers.

  5. Stick to the rules
    Besides keeping in mind the above-mentioned tips, you also need to remember the rules that have been set by search engines such as Google. Your efforts will be in vain if your blog is penalized or worse, banned from these websites. This means that you should avoid keyword spamming. Avoid linking in websites that are actually link farms. Stay away from black hat techniques.

Who Says SEO Is Dead?

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Who Says SEO Is Dead

When it comes to search engine optimization, or SEO, you may have heard the criticism that any Web site could be number one if you pick a keyword that is obscure enough. There are also a lot of criticisms that say that SEO is not effective in putting your Web site in a higher search engine ranking and in bringing in sales and customers to your site; that everything is just based on pure luck.

What adds to the confusion are companies and services that claim to be able to put your site on the first page or top spot of any search engine for any keyword you specify and then they use black hat techniques composed of deceitful and underhanded tactics to put you on top only as long as you keep paying them. Once you have stopped paying, your rankings fall, sometimes it becomes worse off than when you started. What is more, these black hat techniques can prove to be a bane to your ranking because search engines are very dynamic and are constantly updated and be able to detect these sooner or later. There is always the possibility that your site would be banned for using these techniques.

Over the years, people have come out with pronouncements that SEO is dead. They claim that you cannot influence how your sites would be ranked by search engines with its algorithms being constantly updated. Additionally, they say that SEO companies are just guessing at how search engines rank sites because these algorithms are closely guarded secrets in the first place.

The truth of the matter is that SEO works. It is not dead. It is not an art, but a science. SEO companies and experts have made educated guesses and made changes to Web sites that have seen better rankings than when left alone. The process is very much like how scientists and academics have their own theories and they do experiments to test it out. SEO experts and scientists strive to prove causality between one process and its results.

Done right, SEO can help your site get good rankings on keywords that are used by your customers and potential buyers. What this entails is that, like other marketing initiatives, you should know who your customers are in order to find the keywords that would give you the most benefits. More than this, you should also know the various techniques of SEO and how to execute them. This includes learning how to implement white hat techniques like on page optimization, off-page SEO, link building, creating better content that is both SEO-friendly and natural sounding. Over and again, companies that implement these techniques have reaped rewards after rewards.

Critics could easily dismiss it as fluff and nothing but putting in a good word for a dying man. A look at how real world companies approach their SEO, however, proves another point. In June 2009, Forbes Magazine released its study of Ad Effectiveness. The Magazine found that:

  • SEO, along with e-mail and newsletter marketing remains to be the most popular form of e-marketing among senior marketing executives.
  • 48% of these executives said that SEO was most effective in generating sales and conversions.
  • 92% of marketing executives will keep their existing SEO budgets or increase it within the succeeding six months.

What these marketers are saying is that SEO is effecting at not only putting your site where your customers are, but it works so well that they are willing to bet their money and keep on spending for it.

The Basics of Protecting Your Brand Online

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brand logos

Your brand can be a strong factor in whether you succeed online or not. One search at your company name or brand and a potential customer can make a decision whether to push through with buying from you or look at some other company.

Your brand is your identity. Your brand tells your customers why they should buy from you. It is what your brand connotes that makes you successful. Take a look at the world’s most successful brands and you will get an idea of why branding and protecting your brand is very important.

Brands are not just about the company logo, it is the emotional connection between your products and your customers. It is what your products are associated with. For example, Coke has been working hard to associate its beverages with fun and refreshment, while others like Louis Vuitton likes to make you think of luxury when thinking of their brands. McDonald’s, on the other hand, goes for inexpensive yet pleasant experience, while Nintendo goes for family friendly and can be suitable for the home.

The best brands are associated with great value and durability, value for money and reliability, great customer service along with a superior product.

Yet, with the advent of the Internet, your brand’s image can easily be tarnished. It could be a customer warning other people not to buy your products, or some wrong move by your company. Mattel’s Barbie has long been known to be a safe toy for children, and its image was severely tarnished when it was found that its Chinese partner used toxic chemicals, causing it to issue a toy recall involving more than 9.5 million dolls. More than this, parents all over the world avoided buying Barbie dolls until the issue died down and only after Mattel assured the public of more stringent processes to avoid the same incident in the future.

What ways can you take to make sure that you protect your brand online?

  • Use Twitter or Facebook and other social networking sites to connect to your public.
    One of the best examples of a Twitter-savvy company is JetBlue that monitors Twitter for any mention of the company. They then inform anybody via e-mail that they do indeed have a Twitter account and that you could forward any complaints, questions or suggestions to them via Twitter. But that does not stop there. JetBlue quickly responds to any such requests or inquiries, making their customers feel well-attended to.
  • Do not create a Wikipedia listing.
    If you have a sterling record or a good image, a Wikipedia entry might bring you some good hits and conversions. However, remember that a Wikipedia entry is easily modified by other people, and people can add a section where other people can post criticisms about your company.
  • Think twice before threatening a lawsuit.
    If there are some negative comments on the blogosphere about your products, then think twice and wait until you are calm enough before you reply. If you do decide to reply, make sure that you do so with tact. Remember that your replies can either damage your reputation further with the wrong words or pacify the complainant so that you could do some damage control. Using harsh words or threatening to file a lawsuit will only inflame the people further, causing more harm than good.

2009′s Top 10 Moneymakers (USA Edition)

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Google's Founders: Larry Page and Sergey Brin

Google Founders: Larry Page and Sergey Brin

The year 2009 underscored an enormous economic meltdown that brought many United States businesses to their knees. But for some of America’s most famous moneymakers, the year brought enormous luck and vast gains. America’s top 25 stock gainers — composed of large stakeholders in publicly traded companies — made a combined $81.5 billion in 2009, Forbes.com reports.

Check out Forbes’ esteemed list of the ten biggest gainers in 2009:

  1. The founder of Google, Inc., Larry Page raked in a whooping $8.4 billion between January and mid-December 2009. At 36, Mr. Page is ranked as the 26th billionaire in the world and the 11th wealthiest person in the United States. Technology stocks are enjoying broad boost with the economic rebooting, according to Forbes. As such, Google made a rise of 90% since January 2009.

  2. Sergey Brin, the Russian-born American co-founder of Google, Inc. gained $8.2 billion in 2009. The 36-year old Internet titan gets a rebound after losing $11.7 billion in 2008 amid the collapse of Internet companies’ shares.

  3. Oracle Corporation and NetSuite gave 65-year-old founder Larry Ellison a $7.9 billion gain in 2009. He made it to fourth spot of Forbes’ list of richest persons as of September 30, 2009.

  4. Microsoft magnate Bill Gates generated $7.6 billion in 2009. The computer software company he founded with Paul Allen consistently places him on the list of the world’s richest. Over half of Mr. Gates’ fortune, however, is held outside of Microsoft. At 54, Mr. Gates grabbed the top spot overall as the wealthiest person in 2009.

  5. At barely 46 years old, Jeffrey Bezos has made Amazon a household name. The online retail company gained $7.3 billion in 2009 amid a 175% surge during the past 12 months. Amazon’s shares hit an all-time high in early December 2009.

    Microsoft's CEO - Steve Ballmer

    Microsoft’s CEO – Steve Ballmer

  6. In 2009, Steven Ballmer had $4.4 billion in gains based on stock options as Microsoft shares rose 55%. The 54-year-old billionaire derived his fortune as CEO of Microsoft, of which he was neither a founder nor a relative of a founder. In 2008, Mr. Ballmer was 43rd richest person in the world, with an estimated wealth of $11 billion.

  7. With shares of Las Vegas Sands Corp. climbing 1000% since March 2009, CEO Sheldon Adelson raked in $3.9 billion. Mr. Adelson’s stake plunged $24 billion in 2008 amid the recession that battered gaming industry, which made him the biggest loser in 2008. Las Vegas Sands is parent company to Venetian Macao Limited, which operates The Sands Expo and Convention Center and The Venetian Resort Hotel Casino.

  8. Enterprise Products Partners and Enterprise GP Holdings co-founder, chairman and majority shareholder Dan Duncan gained $3.9 billion in 2009. At 76, the energy mogul became the wealthiest person in Houston and the 3rd richest person in Texas as of 2007.

  9. Another Google, Inc. titan, Eric Schmidt, made $2.7 billion, with his shares soaring 90% since January 2009. Like Microsoft’s Ballmer, 54-year-old Schmidt’s wealth is generated from stock options he received as chairman and CEO of Google, and not as its founder or its founder’s relative. In 2006, Mr. Schmidt was ranked 129th in Forbes’ "World’s Richest People" list, with an estimated fortune valued at $6.2 billion.

  10. Sixty three-year-old Harold Hamm gained $2.7 billion in 2009, thanks to Continental Resources’ 100% surge amid a recovery in energy prices. The energy company’s earnings, however, are still at a 50% low, compared to its overall income in July 2008.