2012 Website Security Statistics

Today, getting on the Internet is a way of life.  It is estimated that around a third of the world’s 7 billion people use the Internet, according to the ITU World Telecommunication in 2011.

It is safe to say that a majority of us are familiar with the Internet and the World Wide Web.  In fact, we would not think twice about clicking on a link and then just using, reading or visiting a Web site.  Some even download stuff from them.  But should we be this complacent and trusting?  Should we trust the Web sites we visit?

Not if we know just how unsafe the Web really is.

A recent study conducted by iViZSecurity, a cloud-based application penetration testing company, reveals that you should probably not trust websites too much.  iViz should know.  The IDG Ventures-funded company found more than 30 zero day vulnerabilities, which earned them industry wide recognition and the trust of more than 300 customers.

Using a sample from their customers, they conducted more than 5,000 applications.  The sample included apps from Asia (25% of the apps were from here), the United States (40%) and Europe (25%).

website_vulnerabilities

Figure 1: Average Number of Vulnerabilities on Large, Medium and Small Websites

 

What they found was that close to all (99%!!!) apps that they have tested had at least one vulnerability.  Out of these, more than 8 out of 10 of these apps had at least 1 critical vulnerability, while there are more or less 35 vulnerabilities present on an average website.  What all of these mean is that almost all Web sites are open to hacking attacks.

You might be thinking, surely none of your trusted programs and apps would want their websites to be hacked, because at the very least it would cause them to lose customers and would be a big PR nightmare.  You might be wrong on this one too.  While every business and Webmaster would say that they work hard on securing their sites, there is actually a very low correlation between security and compliance.

Just to give you an idea, if you surf retailer sites and buying from there, you just might become a victim of hacking.  This would probably be due to cross-site scripting, or more simply badly written code in Web applications that attackers can exploit to collect data from you or send you malicious content.

Vulnerabilities_per_Apps

Figure 2: Average Number of Vulnerabilities per Application by Industry Verticals

 

According to the study, the most security-exposed industries include the retail, education, IT, healthcare, telecommunications, manufacturing and BFSI. The first two industries alone have an average of 56 and 51 vulnerabilities per application, respectively.

So how are users lulled into a false sense of security?  This is partly because nine out of ten hacking attacks are not made public!

Are you safe?

Another reason is that the ordinary user might be aware of the problem or the threat but thinks that this might be a problem with small sites with no regards to security.

Think again!!!

Vulnerability_IndustryVerticals

Figure 3: Average Number of Vulnerabilities on High Security, Average Security and Below Average Security Websites

 

While it is true that high security sites have lesser vulnerabilities on the average, they still have an average of 22 vulnerabilities that hackers could exploit.  In contrast, those with average security and below average security have an average of 41 and 81 vulnerabilities, respectively.

Larger Web sites also tend to have a higher incidence of vulnerability, averaging around 78 vulnerabilities.  Medium sites have 35 vulnerabilities while small Web sites have 26 on the average.

Type_of_Vulnerability

Figure 4: Percentage of Websites Containing the “Type of Vulnerability”

 

What are these vulnerabilities?  Apart from the cross-site scripting we’ve already mentioned that accounts for 65% of all vulnerabilities found in the study, the most prevalent vulnerabilities are:

  • Information leakage (51%)
  • Content spoofing (31%)
  • Insufficient authorization (26%)
  • Cross-site request forgery (25%)

Application_byGeography

Figure 5: Average Number of Vulnerabilities per Application by Geography 

 

Out of the Web applications tested, it would appear that you are most in danger when visiting Web sites from Asia and the Middle East, with close to 50 vulnerabilities found per application on the average.  But Web applications from Europe and the United States are not much better with 37 and 33 vulnerabilities found from each region on the average.

The Importance of Having a Favicon and How to Get One on a WordPress Website

favicon example

Favicons as displayed on websites

A favicon is a small image that appears on the left side of the webpage’s tab title. Some people call it a Web page icon or a website icon.

The Importance of Having Favicons

The favicon is a great way for people to remember your site easily when they save it. This is because it shows up not only on the address bar but also next to the bookmarks.  Instead of just seeing the title of the webpage, they can see your favicon, which could be your company’s logo, brand identity or colors, or just about any graphic that you choose.

It can help your visitors determine which tab contains your site if they open too many tabs in a browser.

And it can also help you with your branding.  For example, you can have several microsites for your different products and time them all together with your company logo as a favicon.

What’s more, a favicon conveys the idea that you have put in extra effort to your site by customizing it.  If you do not have a favicon file, your browser shows the generic blank white paper icon, making it look like the rest and gives it an unprofessional feel.

Lastly, having a favicon can help you keep your error logs cleaner because you do not get those favicon.ico error messages coming in.

How to put it in a WordPress Blog

With that being said, how do you put a favicon on your WordPress site?  Here are the reminders you need to take note of:

1. Creating the favicon

a.     Keep it small.  A favicon is a graphic file that measures 16 pixels all around and has an .ico extension.

b.     Keep it simple.  Having such a small canvas, you would need to keep your favicon simple.  Letters or simple images are preferred to ensure that they display well and your visitors would be able to decipher them.

c.     Keep your branding in mind.  The easiest way to translate your branding to your favicon is to use your own colors in it.  A good trick is to apply the same colors you used on your website. This way your visitors would be able to “connect” or associate your favicon with your site.

d.     Use tools.  There are a lot of free online services that can convert a JPG or GIF file into an ICO file.  For best results, however, you can use MS Paint to create a 32 x 32 pixels image before having it converted into an ICO file.  You can use Photoshop for the same purpose, but you would need to install a Windows Icon Photoshop Plugin.  Furthermore, you could use The GIMP if you do not have Photoshop.

 

2.    Putting a favicon on your WordPress Blog

You can upload the favicon file to your current theme’s main folder through FTP.  This will show your favicon on the browser and bookmarks of your site’s visitors.  If you want your favicon to display on their feedreaders, you should also upload the same file to the home directory of your website.

Tips:

  • You may need to delete an existing favicon before you upload a new one.
  • If you are having problems with your icon showing up on older browsers, visit your admin panel and tweak your WordPress page header. From there, click Design and then Theme Editor.  Look for the header file and insert this code into the HTML tag:

<link rel=”shortcut icon” href=”<?php bloginfo(‘stylesheet_directory’); ?>/favicon.ico” />

 

Or you must find the line that goes:

<link rel=”shortcut icon” … /favicon.ico” />

and overwrite it with the first code as shown above.

  • While you can use a PNG or GIF file, it is highly recommended to use an ICO file because it is widely compatible with older browsers.

 

3.    Using a plugin.

As with any other functionality on WordPress, there are plugins available that make creating and installing a favicon to your WordPress site even simpler.  You could skip all of number two and make favicons a breeze.  Check out plugins such as All In One Favicon.

The Hazards of Changing Domains and URLS

 domain name and URL
You can cite plenty of reasons why you want to change the domain name of your website. It could be that the domain name contains a more generic keyword, and you hope to make it more personal by using the business name. It is also possible you want to institute a total makeover, and you begin by doing something into your URLs. Another plausible reason is you simply do not appreciate the domain anymore.

Changing URLs and domains is actually easier said than done. In fact, it carries several issues that you need to seriously consider before you try to do something about them.

The Downsides
Search engines, most especially Google, prefer aged domains. The fact that they have been around for years only means that the owner is a serious online businessman, is real, and has proven himself relevant to the keywords he has chosen. Old domain names also signify that the website is helpful and / or is applicable to several Internet users.

Old domains find it much easier to penetrate search engines, especially if there are new URLs created. They also tend to appear at the first, second, and third SERPs (search engine result page).

When you change your domain, there is a huge possibility you will no longer enjoy this privilege. Search engines are very blunt. If your domain is new, your website will be treated as a beginner entrant to the World Wide Web. It will take some time to have newer pages indexed. Most of the time, you may not even find your business URL in the top five page-search results.

If you are trying to increase your global reach, you know that this is going to be bad for you.

Another potential problem will be the links. Considering your old domain has been around for years, there could be multitudes of inbound links, which, unfortunately, you cannot carry over to your new URL. This can have a profound effect to your search engine rankings as links going to your website are significant to getting a good page rank.

Creating redirects is also not easy. You may have to rely on the expertise of people who are into HTML coding and PHP programming. The most common remedial steps when applying redirects include the following:

  • First, you need to send special instructions to the search engines, which are called 301. This means when someone clicks on your old URL, he or she will be redirected to the new one.
  • Second, you have to manually inform your visitors to delete the old URLs in their bookmarks and use the newer ones.

These processes can be such a hassle. If the redirects are not done right, this can result to search engine and user issues. The latter may find themselves opening a page that reads “Content Not Found.” They may be forced to look for the information they need elsewhere, such as to your competitors. Dead links can also pull down the value of your webpages in search engines. Unless you can correct these inactive links, it will be difficult for you to gain a better page rank for your new domain.

If branding is your main reason of why you are changing your domain, you are better off with creating a blog and have it included among your webpages.

5 Rules of Effective Blogging

blog 101 There are a lot of reasons why you should blog. Topping the list is the ability to earn income out of it through product reviews, text link advertising, and Google AdSense. Depending on your knowledge on the subject, you can be tapped as one of the resource persons. A lot of bloggers become motivational speakers and even authors of high-selling books.

These people who find success in blogging are one of a kind, since most will just vanish into oblivion. The former are those who have followed the basic yet effective rules of blogging, which are the following:

  1. Focus on content
    Some readers will not really mind the layout of your blog, provided that you can provide them with content. Now, it is important that you know what this content means. It means substantial, accurate, and fresh information. Do not steal other people’s work. If you cannot avoid quoting them, make sure that you can add some references. Research newer data. You want them to keep coming back to your blog because they always learn something that is totally unheard of or seldom discussed.

    If you do not know where to look for them or you want to be more inspired, you can read blogs and websites from mentors or experts in the field. You can also read magazines, books, and journals. You can just let your imagination and inquisitiveness come up with a new topic to talk about.

  2. Avoid “read more”
    As much as possible, you should avoid letting them read more of the blog post by clicking on “read more.” You have to remember that your readers do not really like to follow a lot of commands when they visit your blog. It is like getting invited into someone else’s home. You do not like to be instructed on what you should do, do you? You want to create a more succinct blog post for your audience.
  3. Put them in the right categories
    Classify all your entries, even the most personal ones. Not all readers will be interested in knowing about your travels but may want to read what your take is on search engine optimization. It does not matter if a single post will belong to several categories. The most important thing is you can add some sense of organization into your blog.

  4. Diversify your blog
    Even the most famous bloggers in the world are fond of adding pictures, videos, and podcasts into their blog. They let a web designer (or sometimes themselves) spend time developing the most effective and niche-related layout. They produce buttons and icons that readers can use and attach to their own blogs and websites. They provide great downloadable resources such as e-books, reports, and software. They also share links from websites whose information, they think, will be truly helpful to their readers.

  5. Stick to the rules
    Besides keeping in mind the above-mentioned tips, you also need to remember the rules that have been set by search engines such as Google. Your efforts will be in vain if your blog is penalized or worse, banned from these websites. This means that you should avoid keyword spamming. Avoid linking in websites that are actually link farms. Stay away from black hat techniques.

Who Says SEO Is Dead?

Who Says SEO Is Dead

When it comes to search engine optimization, or SEO, you may have heard the criticism that any Web site could be number one if you pick a keyword that is obscure enough. There are also a lot of criticisms that say that SEO is not effective in putting your Web site in a higher search engine ranking and in bringing in sales and customers to your site; that everything is just based on pure luck.

What adds to the confusion are companies and services that claim to be able to put your site on the first page or top spot of any search engine for any keyword you specify and then they use black hat techniques composed of deceitful and underhanded tactics to put you on top only as long as you keep paying them. Once you have stopped paying, your rankings fall, sometimes it becomes worse off than when you started. What is more, these black hat techniques can prove to be a bane to your ranking because search engines are very dynamic and are constantly updated and be able to detect these sooner or later. There is always the possibility that your site would be banned for using these techniques.

Over the years, people have come out with pronouncements that SEO is dead. They claim that you cannot influence how your sites would be ranked by search engines with its algorithms being constantly updated. Additionally, they say that SEO companies are just guessing at how search engines rank sites because these algorithms are closely guarded secrets in the first place.

The truth of the matter is that SEO works. It is not dead. It is not an art, but a science. SEO companies and experts have made educated guesses and made changes to Web sites that have seen better rankings than when left alone. The process is very much like how scientists and academics have their own theories and they do experiments to test it out. SEO experts and scientists strive to prove causality between one process and its results.

Done right, SEO can help your site get good rankings on keywords that are used by your customers and potential buyers. What this entails is that, like other marketing initiatives, you should know who your customers are in order to find the keywords that would give you the most benefits. More than this, you should also know the various techniques of SEO and how to execute them. This includes learning how to implement white hat techniques like on page optimization, off-page SEO, link building, creating better content that is both SEO-friendly and natural sounding. Over and again, companies that implement these techniques have reaped rewards after rewards.

Critics could easily dismiss it as fluff and nothing but putting in a good word for a dying man. A look at how real world companies approach their SEO, however, proves another point. In June 2009, Forbes Magazine released its study of Ad Effectiveness. The Magazine found that:

  • SEO, along with e-mail and newsletter marketing remains to be the most popular form of e-marketing among senior marketing executives.
  • 48% of these executives said that SEO was most effective in generating sales and conversions.
  • 92% of marketing executives will keep their existing SEO budgets or increase it within the succeeding six months.

What these marketers are saying is that SEO is effecting at not only putting your site where your customers are, but it works so well that they are willing to bet their money and keep on spending for it.

How James Cameron created the world of Avatar?

Watch this 23-minute behind the scenes video to see how the number 1 movie of all time was conceptualized and created by James Cameron.

According to Box Office Mojo, as of January 26, 2010, Avatar earned approximately US $1,878,025,999 worldwide (that’s almost 1.9 billion US dollars). In the United States alone, the movie’s ticket sales for 40 days is a staggering $558,179,737. That domestic gross accounted for almost 30 percent of the revenue worldwide. Next to the US is China (with $103,113,774), Russia ($96,259,863), and South Korea ($79,691,558). The Philippines ranked in the bottom ten with only $5,197,803 ticket sales since the movie debuted on December 17, 2009. Maybe this figure was caused by the MMFF with almost all Philippine cinemas showing only local films from December 25 to January 6?

I predict that Avatar’s total box office sales will increase to 2 billion dollars in the middle of February 2010. And when this happens, the Pandora 3D movie will be the first film to reach the 2-billion-dollar mark.

FYI: The Titanic reached the 1.8 billion dollar profit in 70 days. Avatar did it only for 38 days.  I myself watched the movie 4 times. How many times did you watched it?

The Basics of Protecting Your Brand Online

brand logos

Your brand can be a strong factor in whether you succeed online or not. One search at your company name or brand and a potential customer can make a decision whether to push through with buying from you or look at some other company.

Your brand is your identity. Your brand tells your customers why they should buy from you. It is what your brand connotes that makes you successful. Take a look at the world’s most successful brands and you will get an idea of why branding and protecting your brand is very important.

Brands are not just about the company logo, it is the emotional connection between your products and your customers. It is what your products are associated with. For example, Coke has been working hard to associate its beverages with fun and refreshment, while others like Louis Vuitton likes to make you think of luxury when thinking of their brands. McDonald’s, on the other hand, goes for inexpensive yet pleasant experience, while Nintendo goes for family friendly and can be suitable for the home.

The best brands are associated with great value and durability, value for money and reliability, great customer service along with a superior product.

Yet, with the advent of the Internet, your brand’s image can easily be tarnished. It could be a customer warning other people not to buy your products, or some wrong move by your company. Mattel’s Barbie has long been known to be a safe toy for children, and its image was severely tarnished when it was found that its Chinese partner used toxic chemicals, causing it to issue a toy recall involving more than 9.5 million dolls. More than this, parents all over the world avoided buying Barbie dolls until the issue died down and only after Mattel assured the public of more stringent processes to avoid the same incident in the future.

What ways can you take to make sure that you protect your brand online?

  • Use Twitter or Facebook and other social networking sites to connect to your public.
    One of the best examples of a Twitter-savvy company is JetBlue that monitors Twitter for any mention of the company. They then inform anybody via e-mail that they do indeed have a Twitter account and that you could forward any complaints, questions or suggestions to them via Twitter. But that does not stop there. JetBlue quickly responds to any such requests or inquiries, making their customers feel well-attended to.
  • Do not create a Wikipedia listing.
    If you have a sterling record or a good image, a Wikipedia entry might bring you some good hits and conversions. However, remember that a Wikipedia entry is easily modified by other people, and people can add a section where other people can post criticisms about your company.
  • Think twice before threatening a lawsuit.
    If there are some negative comments on the blogosphere about your products, then think twice and wait until you are calm enough before you reply. If you do decide to reply, make sure that you do so with tact. Remember that your replies can either damage your reputation further with the wrong words or pacify the complainant so that you could do some damage control. Using harsh words or threatening to file a lawsuit will only inflame the people further, causing more harm than good.

Technology Trends in 2010

eReaders and eBook Players

eReaders and eBook Players

The year 2009 was witness to the rise and fall of technology and gadget trends. It was characterized by intensified video gaming blow outs, a new approach to mobile phone use and computer portability, and an endless quest to create better and more advanced gizmos.

As the New Year unfolds, video game expert and technology analyst Scott Steinberg unveils at Digitaltrends.com a sneak peek on the "what’s what" in technology for 2010.

1. The year 2010 may be the time for eReaders and eBook Players — digital tablets designed to simulate the customary reading-on-paper experience — to come into their own. Expected innovations in 2010 include selections powered by Android OS, more affordable models and full-color eReaders with touch screen and wireless 3G support.

2. Smartphones will continue to shine in 2010, but with added surprises. Android-run and Windows Mobile-powered smartphones will create an established market. Cell phones will likely be run by applications that offer more power and flexibility, allowing these devices to evolve and potentially replace laptops. Adapting to lifestyles, Smartphones will be must-haves in 2010, and Google’s Nexus One Smartphone is to watch out for.

3D TV

3D TV

3. The household names in television manufacturing are keen at beginning a new era of TV viewership. Shops filled with a display of cutting-edge three-dimensional TVs, as well as Blu-ray players that power 3D flicks, will be anything but extraordinary in 2010.

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