Secure Sockets Layer or SSL, is a protocol developed by Netscape that enables servers to communicate securely with its Web clients. In the world of e-commerce, SSL Web hosting is essential. One would need to install SSL on a secure server to take full advantage of its security features.
SSL certificates provide protection by making it difficult for just anyone to intercept and view any information sent to the server. In short, SSL makes it possible for anyone to transmit private documents over the Internet.
Here are seven advantages of using SSL in your Web hosts:
1. Gain your clients’ trust.
Any e-commerce transaction that entails your customer having to give their credit card data and personal information is based on trust. Your buyers are trusting that your site will keep their data confidential. SSL provides them the assurance that their credit card details and other information would not be viewed by people outside your organization.
2. Sell more.
The trust and confidence you gain will translate to higher sales and a better reputation for your company and your brand. According to a Gartner Survey conducted in 2006, as much as $913 million in online sales were lost during that year due to security concerns on the part of the Web site customer. Instead of entering their data and getting their orders online, they exited the transaction page. SSL is a proven security protocol that is known by most people who makes their purchases online.
3. Verify your site.
SSL is basically a way of verifying that you are who you say you are on your site. Your customers know that the site they are buying from is what it says it is. SSL security works with a trusted third party that vouches for a website. It is a third party company that generates the certificate that matches the Web site and the browser. This adds to the element of trust, a buyer might not know your Website but seeing that “little lock” in his browser assures him or her of being secure in his or her transaction.
4. Unsurpassed data encryption.
SSL also provides data encryption up to 256-bits, converting the details entered on a Web site into code that is virtually impossible to crack. In short, personal customer details given to your site are safe from identity thieves and hackers. This not only protects your customers, but you as well. You will be able to avoid legal and criminal accusations later on.
5. High browser compatibility.
Unlike other security encryption protocols, SSL is basically compatible with all browsers available. SSL Web site data encryption is currently 99% compatible with Web browsers and this allow SSL certificates to work with just about everyone.
6. SSL helps you comply with regulatory requirements.
It is not optional: the banking and finance industry, healthcare companies and other government regulated industries are required to have SSL data encryption on their site.
7. Easy and convenient.
It is headache free. A lot of Web hosting services like JustHost.com installs SSL Certificates automatically after the site owner completes validation.
Once you appreciate the benefits of SSL Web hosting, you will certainly be interested in how much it cost. The good news is Web hosting services like JustHost.com offers SSL Web hosting that is easy on the budget.