This article first appeared in 2014. It was written by Michael Gabriel L. Sumastre (TheFinestWriter.com) for SpreadItFast.com.
After the Penguin and Panda releases, you would think that SEOs would be prepared for more surprises from Google. That wasn’t the case with Hummingbird. Many were caught by surprise and the feedback was a mixture of delight, confusion and hope. Many thought that it was the start of SEO’s downfall and that keyword search was starting to become a thing of the past.
Hummingbird Is Just the Start
Everyone in the SEO world should know by now that Google is constantly updating and “improving” its search algorithm. It doesn’t stop looking for ways to make Search smarter, faster and more efficient. Hummingbird’s focus on the intent of the query rather than on the query itself helps users get more accurate results. Search, therefore, becomes easier and more user-friendly. This new algorithm also makes mobile search more convenient, especially with the introduction of voice search or voice queries.
This year, all these will remain relevant issues for SEOs and online marketers. Google’s introduction of Hummingbird is just the beginning. More changes are to come, specifically in areas that are deemed essential in making the Search function even smarter than it is now. Integration will probably be a major factor, too.
One should also expect Google to come up with ways to make Search more forward thinking in the sense that it can provide information that users need to know more about in relation to a previous search. For example, if you’ve searched for “how much is the ticket for Formula One”, after providing you with the right sources with the answers you need, Google can also give you a list of online and brick-and-mortar stores where the tickets are sold.
Other Changes to Expect
Another thing to look forward to is the integration of Google+ into more sites, services and business platforms. This means that in order to ensure effective SEO, you or your business will need to beef up presence in Google+. And beefing up means posting regularly. Of course, posts have to be relevant or related to your business!
If your Google+ presence is active, your actions and interactions will greatly help improve your online presence, too. Your profile will be seen by more people everytime you post something on your Google+ profile.
Content Will Continue to Matter
Now more than ever, content will matter! Ever since Hummingbird was rolled out – or ever since one can remember – the question has always been “which one is better, long or short content?” Basically, content is dependent on who your audience is and what you are writing about. Some SEOs move from posting long and short content according to feedback from visitors. If site visits go up after posting long but relevant and interesting content, they go with long content. If they notice that more visitors stay when the content they post are generally shorter and a breeze to read, they stick with this.
It is, however, important to keep in mind that a relevant content does not have to mean writing long articles about a product or service. Beating around the bush won’t help you get more visitors to go in and stay on your site. Although many often see length of content as an indication of expertise, this should not affect your content choices. Remember, Hummingbird is big on content value and impact.
In conclusion, one can say that it is never easy to expect what Google can come up with in terms of search algorithm changes. It is, however, fair to say that preparing for what may come is important. And this can be done by understanding what Google wants to happen – to make Search more effective and efficient. At this point, when it’s still a few weeks past the start of 2014, what SEOs can do is put Hummingbird and its advantages into good use. After all, if you play by the rules, you’ll never get sideswiped, right?